That Missing Ingredient is Retailing.

In other companies retailing is the difference between a legal company and a Pyramid Scheme. What I mean by this is simple. The Attorney Generals in each state, look at a company, and would like to see the greatest revenues coming into the company, from customer sales or retail. If the customer is on auto-ship and gets a discount, that’s okay.

What they don’t like to see, is all the revenue coming in from distributors only. That leaves a company skating on thin ice legally. If your company has strong retail products or services, that is ideal. If they teach people how to retail, even better.

Not everyone that joins a network marketing company wants to be, or will be a superstar. Some are content to have a few customers, and sponsor an occasional distributor or two. If your company has products or services that customers want, it makes it easy for everyone to make money.

Without a retail profit, many of your newbie distributors won’t make any money. if they don’t make money, they won’t hang around long enough to get good at sponsoring and recruiting.

If you can’t retain a team and make them profitable, you will not have an organization for long. Retail is the missing ingredient is the glue that holds your business together.

It is much easier to teach a new distributor to retail, than it is to make them a good sponsor and recruiter. Getting them retailing right away, allows them to experience success. It sure beats their best friend kicking the stuffing out of them during their first sponsoring pitch.

First of all, a hot product or service, let’s your new distributor pick some low hanging fruit. if it’s hot enough the customers may just grab the products out of their hands. That’s an ideal situation, and hard to come by, but hot products have built many a company.